tag:blogger.com,1999:blog-63078126648533383.post2712347810331407443..comments2023-05-20T06:09:42.395-07:00Comments on 3rd Screen Marketing: Another Social Media FailUnknownnoreply@blogger.comBlogger6125tag:blogger.com,1999:blog-63078126648533383.post-42769775192976464332011-04-05T20:49:04.760-07:002011-04-05T20:49:04.760-07:00Welcome to social media. It's just that. Socia...Welcome to social media. It's just that. Social. Not some canned response formulated by formulaic people at an ad agency. You can't control it. People can use buzzwords all they like and try to be 'hip' to social media but they just don't get it. And never will. Where there is a will, there's no way.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-63078126648533383.post-61536111010906283632011-03-13T20:07:27.977-07:002011-03-13T20:07:27.977-07:00I hadn't heard of this promotion yet.
But one...I hadn't heard of this promotion yet.<br /><br />But one thing that comes to mind is that social media is a magnifier - for good or bad.<br /><br />If you're going play in the social media world, you should make sure everything is order. Unless they want to do as SBK suggest and engage with consumers. But if they are using social media to engage, they better be ready to respond.<br /><Mike McCreadyhttp://www.mikemccready.ca/blognoreply@blogger.comtag:blogger.com,1999:blog-63078126648533383.post-47904075806946871362011-03-13T19:06:24.767-07:002011-03-13T19:06:24.767-07:00Interesting post Steve. I agree with Greg, and dis...Interesting post Steve. I agree with Greg, and disagree with "Anonymous". <br />Platforms like Ebay and Yelp have displayed that people do not lean more towards negative comments but more towards postive comments. <br />To add to Greg's point, if Domino's is interested in engaging online with their customers, this is a winning campaign, if they just wanted to sell pizza's SBKhttps://www.blogger.com/profile/07241860448458422217noreply@blogger.comtag:blogger.com,1999:blog-63078126648533383.post-68327258404425629002011-03-10T08:25:49.396-08:002011-03-10T08:25:49.396-08:00Steve, great post but I think I actually disagree ...Steve, great post but I think I actually disagree on this one. I think this is a wing recipe fail but a social media home run. That simple hash tag could save Domino's possibly hundreds of thousands of dollars in advertising revenue trying to market a product that people don't like.<br /><br />Also, it gives them a chance to continue their "100% transparency" campaign by Gregg Blanchardhttp://www.slopefillers.comnoreply@blogger.comtag:blogger.com,1999:blog-63078126648533383.post-80461645164716652952011-03-09T05:30:57.964-08:002011-03-09T05:30:57.964-08:00I personally believe that someone is more likely t...I personally believe that someone is more likely to post something negative than positive unless you're a rock-star at what you do. If you're a rock-star, negative posts will disappear and anything else will bring you business.<br /><br />Be a rock-star.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-63078126648533383.post-87657826126709642732011-03-08T23:30:34.952-08:002011-03-08T23:30:34.952-08:00Perhaps a good idea would have been for Domino'...Perhaps a good idea would have been for Domino's to do a market survey first... and if it succeeded, then proceed with 'tweeting' etc. Do companies even do market surveys anymore??Brian Wansleebennoreply@blogger.com