More Location

Back in September I wrote a post about location-based mobile marketing activities. Turns out I'm not the only one who thinks that location offers the greatest opportunities.

Given the nature of mobile devices, especially that they are virtually always on and virtually always with the consumer at the time of purchase decision, location technology is quickly growing into a huge opportunity for marketers.

It seems that the writers at the Mobile Marketing Association have been reading my blog. A recent article by Vanessa Horwell agrees with my thoughts. Entitled Location-based Marketing is Poised for Growth, it predicts that location based marketing activities will grow from this years projected $200 million to a staggering $6 billion in 2015.