Thursday, September 17, 2009
Amellie Lake, CEO of Vancouver-based Tagga Media, recently wrote about the state of mobile marketing in Canada. She suggests that Canada is very much behind the rest of the world in terms of mobile activities from marketers. This situation is strange, because Canadian mobile penetration is high, text-message usage is high and mobile browsing is high. This means that Canadians will probably experience an explosion of mobile marketing activities - likely soon, as the current economic recession appears to be winding down.
Read her full article here.