Monday, May 25, 2009

Proof that I am Brilliant

If you are a regular reader of this blog, you'll find a lot of familiar themes in this video about the challenges of mobile marketing. Many of the things I have preached about in my writings are repeated by industry leaders in the USA.

Clearly, they have been reading this blog too.

Sunday, May 24, 2009

Scream Cheese

Remember the Dorito's Guru campaign that I wrote about a few months ago? It's been executed and completed. And the winner was Ryan Coopersmith from Montreal, Quebec.

Ryan created the name Scream Cheese, and developed this really funny 30 second commercial. Not sure if Ryan is a marketing professional, but it's well done and right on target demo for Doritos.

And kudos to the Dorito's marketing team for developing this campaign which fosters consumer investment in the Dorito's brand.

Tuesday, May 19, 2009

Even More Proximity

Last week I wrote about proximity marketing in airports. Now, both Subaru and Burger King are experimenting with a different kind of location-based mobile strategy.

Instead of targeting consumers within a certain location, these campaigns are both designed to help the consumer find the retail location that is closest to them, at the time that they are interested in the brand.

Banner ads were run on various mobile networks. Clicking on them activates a location-based process that determines approximately where the consumer is at that moment (using cellular network towers) and offers the location of the closest retail outlet.

As mobile develops out of infancy, it is interesting to watch the exprimentation of different strategy models. It will be even more interesting to see which ones thrive, and which fall by the wayside.

Full article here.

Wednesday, May 13, 2009

Proximity in Airports

More and more airports around the world are offering Bluetooth services for travellers.

Airports are an ideal location for Bluetooth marketing. They are heavily populated, with significant traffic flow of travellers - people looking for local goods and services.

I had previously learned about Bluetooth activities in Athens, Bristol and New Orleans airports, but recently read about Jose Pucnik Airport in Slovenia on the Mobiz blog.

Travellers are invited to turn on their Bluetooth devices to receive travel tips, local information, recommended attractions and goods/services coupon offers. The service is offered in Slovene or English.

It is a joint project between the airport authority and the Slovenian Tourist Board.

Given that travellers need to make decisions about transportation, accommodation and sightseeing activities, this service makes perfect sense. I expect that we will see every airport eventually offer Bluetooth activities.