One thing that I've been meaning to write about for some time is the convergence of mobile and social media marketing activities.
Now I hate that word "convergence". It's one of those overused 1990s MBA buzzphrases that is along the same lines as "think-outside-the-box" and "synergies". Plus, in general, the world doesn't converge, it diverges. But this is another topic.
In this case I'm forced to use convergence. Because in the truest sense of the world, mobile and social media marketing activities are indeed "converging". Just look at some stats:
- 40% of all tweets are now posted from a mobile device (up from 25% one year ago)
- 40% of all Facebook users access Facebook from their mobile device
- people that use Facebook on their mobile device are twice as active on Facebook than non-mobile users
- Foursquare, a location-based (mobile accessed) social media platform now has 5 million users, up from 500,000 just 9 months ago
- YouTube receives 35 hours of video uploaded per minute, up from 24 hours 6 months ago, a growth attributed by YouTube's Hunter Walk to the growth in mobile uploads
- a recent survey by Google of 16,000 users of YouTube revealed that 75% of respondants say that mobile is their primary way of accessing Youtube
This means that your mobile marketing budget cannot be sectioned off from your social media budget. There is much overlap.
There are thousands of examples of mobile and social converging. I recently ran across this video from KLM which offers a terrific demonstration.