Tuesday, April 28, 2009

Mobile Marketing is NOT a branch of Web Marketing

Since I started in mobile, I've been preaching that web-based marketing activities and mobile activities are completely seperate media channels. Looks like I'm not the only one who thinks this.

An article by Rob Payne in the Business section of The Australian newspaper makes the same arguement:

It's tempting to think of mobile marketing as something to address once you're comfortable with online marketing on the traditional internet. Likewise, marketers might be forgiven for thinking that they can allocate a budget to "digital media" and a small amount can be hived off to mobile.

Not so. The unique benefits of mobile combined with the current and projected growth rate of mobile internet usage mean that we must see it as a channel in its own right; a channel which deserves dedicated expertise both client-side and agency-side.

Read the full article here.

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