Wednesday, May 13, 2009

Proximity in Airports

More and more airports around the world are offering Bluetooth services for travellers.

Airports are an ideal location for Bluetooth marketing. They are heavily populated, with significant traffic flow of travellers - people looking for local goods and services.

I had previously learned about Bluetooth activities in Athens, Bristol and New Orleans airports, but recently read about Jose Pucnik Airport in Slovenia on the Mobiz blog.

Travellers are invited to turn on their Bluetooth devices to receive travel tips, local information, recommended attractions and goods/services coupon offers. The service is offered in Slovene or English.

It is a joint project between the airport authority and the Slovenian Tourist Board.

Given that travellers need to make decisions about transportation, accommodation and sightseeing activities, this service makes perfect sense. I expect that we will see every airport eventually offer Bluetooth activities.

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