Scream Cheese

Remember the Dorito's Guru campaign that I wrote about a few months ago? It's been executed and completed. And the winner was Ryan Coopersmith from Montreal, Quebec.

Ryan created the name Scream Cheese, and developed this really funny 30 second commercial. Not sure if Ryan is a marketing professional, but it's well done and right on target demo for Doritos.

And kudos to the Dorito's marketing team for developing this campaign which fosters consumer investment in the Dorito's brand.