Proximity Marketing for Restaurants

I have previously written on Proximity marketing. While I believe that proximity is, for the most part, somewhat ahead of what Canadian consumers are ready for, there also exists a few opportunities for proximity right now.

One of those is restaurants. Typically, customers experience some idle time in restaurants, while waiting for a table, while waiting for their order to be taken and while waiting for their food to arrive. What better time to take advantage of a captive audience that these points in a restaurant experience.

A fellow blogger from Greece recently wrote about mobile marketing in restaurants on his blog. You can read it here.

Keep in mind that Greece, as well as the rest of Europe, has been engaged in mobile marketing activities much longer than North America. Many of the concepts he discusses are in the good-to-know-for-the-future category. But some of them can be executed locally right away.