Friday, June 26, 2009
Doritos Text Messaging
A while back, I wrote about the Doritos Guru campaign. This was not specifically a mobile campaign, but I liked it so much that I wrote about it anyway.
Now, in the USA at least, Doritos is utilizing text-message based mobile marketing to help launch a new product. At least, that's what they claim. It appears to me that they are using the hype of the new product to build their mobile contact list. Something that I have recommended to all my clients.
Read the full article here.