Friday, June 26, 2009

Doritos Text Messaging

A while back, I wrote about the Doritos Guru campaign. This was not specifically a mobile campaign, but I liked it so much that I wrote about it anyway.

Now, in the USA at least, Doritos is utilizing text-message based mobile marketing to help launch a new product. At least, that's what they claim. It appears to me that they are using the hype of the new product to build their mobile contact list. Something that I have recommended to all my clients.

Read the full article here.

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