Friday, January 28, 2011
Even More Sunshine
This is a quick update. I'm certain that there will be much more to write about after the weekend.
First, if you haven't read the story, see the first part here: Social Media Fail. Then read the second part here: More Sunshine.
Today there are some updates. If you are following the what-actually-happened story, the Metro News reports that the dismissed employees have filed a lawsuit.
But that's not a discussion for this blog. We are here to discuss how it's being handled from a social media point-of-view. And what is happening with discussions online.
And the big news here is that yesterday the Facebook page disappeared. They probably had no choice. Scathing comments had spiraled out of control and it had reached a point of no return. So gone is the Facebook page. This leaves Sunshine Village without much of a voice in the social media and online discussions.
So what are those discussions? This is important to explore, because it demonstrates what can happen online when issues go south.
There are now several ski/mountain related forums discussing this issue - one of the threads is now 20 pages long. Posters from as far away as UK are chiming in, and the general sentiment of the posts are against Sunshine Village. A new Facebook page has been started in support of the (allegedly) wronged ski patrol. A quick search of Twitter reveals dozens of negative comments. Various review sites (such as Yelp) now have fresh negative comments and reviews, with low ratings for Sunshine Village.
Unfortunately for Sunshine Village, this entire event makes a good social-media case study.
I'll have more to post next week. In the meantime, we will see how this unfolds.