Earth Hour

Since Earth Hour is this evening, I thought it would be good to highlight the green component of mobile marketing. I won't get into too much detail, as I covered some of it in yesterday's post Clip or Click?

However it does bear repeating that in Canada, about 100 million coupons are redeemed annually. Based on average redemption rates, one could conclude that upwards of 10 billion coupons are printed. If we can get a significant portion of those to be delivered wirelessly, that's a lot of reduction in paper, ink and shipping.